Get bright whites & a brilliant clean with the dermatologically tested formula, specifically developed for cold water washes.
Dermatologist recommended formula. Outstanding results even in Cold Water.
Dermatologically tested, Cold Power Sensitive Pure Clean provides outstanding performance, while being gentle on skin, thanks to reduced potential irritants – no dyes, enzymes or fragrances.
Cold water washing uses less energy, reduces environmental impact and is gentler to your clothes. Choose Cold Power Sensitive Pure Clean formula for outstanding results in Cold Water.
Cold Power Sensitive is the #1 Trusted Laundry Detergent brand by consumers for sensitive skin*.
*based on the results of a Henkel-conducted survey in May 2024. The survey included 150 respondents, all female sensitive laundry detergent users in Australia aged 25-69. These results are specific to this group and may not reflect broader consumer preferences. Individual results may vary.
No Phosphates:
This product contains no added phosphate. Levels below 0.5% may be present.
Biodegradable:
Surfactants in all Cold Power liquids are readily biodegradable.
Recycling:
All bottles are made with recyclable high density polyethylene.
Ingredients:
Water, Sodium Laureth Ethoxylated Sulphate, Sodium Dodecyl Benzene Sulphonate, C12-18 Lauryl Alcohol Ethoxylate, Sodium Chloride, Sodium Cocoate, Sodium Citrate, Phosphonic Acid, Sodium Salt (DTPMP), Isothiazolinones, Silicone Antifoam Agent.
Get bright whites and a brilliant clean while being kind on skin. The dermatologically tested formula is specifically developed to be effective even in cold water washes.
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