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Think Climate and Wash Cold for a Cleaner World

Washing in cold water has great benefits for you, your family, and the environment.

Washing in cold water with Cold Power produces excellent results for your clothes and helps create a cleaner planet. Most of the energy usage in a wash cycle is used to heat the water, so washing on a cold cycle can save as much as 80% electricity consumption (1). With the help of Cold Power, cold water washing effectively removes odours and stains, ensuring your clothes come out clean and fresh. Because you’re using less electricity, cold washing reduces your household electricity bill.

Make sure to pick up your favourite Cold Power product when you’re in the laundry aisle and turn down the temperature on your next wash to experience all of the benefits that cold water washing has to offer.

Cold Power: better for your clothes, better for the planet.